TY  - GEN
AU  - Jones, John Philip
TI  - How advertising works: The role of research
SN  - 0761912401
PY  - 1998///
CY  - London 
PB  - SAGE publications
KW  - Advertising
KW  - Advertising - Research
N1  - Book
UR  - http://nhrc.gov.np/contact/
ER  -