Iodized salt social marketing campaign (ISMAC): Baseline Study
The Government of Nepal has adopted a Universal Salt Iodization Policy in 1973 in an attempt to reduce Iodine Deficiency Disorders. In order to increase the access for the households to the adequately iodized salt, the Five-Year Action Plan (1993-2005) also implemented. Since then, a remarkable incr...
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| Format: | Book |
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Kathmandu, Nepal ;
The Nielsen Company Nepal Pvt. Ltd. ,
c2015.
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| Online Access: | Visit NHRC Library |
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| Summary: | The Government of Nepal has adopted a Universal Salt Iodization Policy in 1973 in an attempt to reduce Iodine Deficiency Disorders. In order to increase the access for the households to the adequately iodized salt, the Five-Year Action Plan (1993-2005) also implemented. Since then, a remarkable increase in the use of adequately iodized salt at household level was reported from 58% in 2005 to 80% in 2011. However, an equitable access remains a challenge in some remote areas of the country due to the community preference to the large crystal salt. The Nepal Demographic Health Survey (2011) has reported that only 43% of the households in the Far-Western Hill used the adequately iodize salt. Hence, the Government of Nepal/Ministry of Health and Population has initiated to implement Iodized Salt Social Marketing Campaign (ISMAC) program in districts Dadeldhura and Baitadi of the Far-Western Hilly Region. The program also attempts understand the effectiveness of the program in increasing awareness and use of adequately iodized salt through social marketing efforts. Hence, two districts Dot and Accham of the same regions are considered as comparison districts. The survey was designed to establish the baseline information in the intervention and comparison district. The progress measurement would have two domains: (A) intervention; and (B) comparison districts. Domain A (intervention districts) refers to Dadeldhura and Baitadi districts where the intervention on iodized salt social marketing campaign enhanced supply will be implemented. Domain B (comparison districts) refers to Achham and Doti Districts. The study would entail both quantitative and qualitative methodologies in the form of quantitative survey and In-depth Interviews with the Mothers/Mother in Law/ Retailers/ Dealers/ Depot/Salt Outlet/ Health Workers and FCHV. A two-staged stratified random sampling method was adopted for the study where PPS was used in first stage and Systematic Random Sampling was used in second stage. The study showed that both the Domains were similar in terms of socio-economic factor like religion, caste/ethnicity and education status, types of family and main source of income. |
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| Item Description: | Executive Summary: |
| Physical Description: | xi, 129p. |