APA (7th ed.) Citation

Jones, J. P. (1998). How advertising works: The role of research. SAGE publications.

Chicago Style (17th ed.) Citation

Jones, John Philip. How Advertising Works: The Role of Research. London: SAGE publications, 1998.

MLA (8th ed.) Citation

Jones, John Philip. How Advertising Works: The Role of Research. SAGE publications, 1998.