Cita APA (7a ed.)

Jones, J. P. (1998). How advertising works: The role of research. SAGE publications.

Cita Chicago Style (17a ed.)

Jones, John Philip. How Advertising Works: The Role of Research. London: SAGE publications, 1998.

Cita MLA (8a ed.)

Jones, John Philip. How Advertising Works: The Role of Research. SAGE publications, 1998.