Style de citation APA (7e éd.)

Jones, J. P. (1998). How advertising works: The role of research. SAGE publications.

Style de citation Chicago (17e éd.)

Jones, John Philip. How Advertising Works: The Role of Research. London: SAGE publications, 1998.

Style de citation MLA (8e éd.)

Jones, John Philip. How Advertising Works: The Role of Research. SAGE publications, 1998.