Jones, J. P. (1998). How advertising works: The role of research. SAGE publications.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रJones, John Philip. How Advertising Works: The Role of Research. London: SAGE publications, 1998.
एमएलए (8वां संस्करण) प्रशस्ति पत्रJones, John Philip. How Advertising Works: The Role of Research. SAGE publications, 1998.
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