APA način citiranja (7. izdanje)

Jones, J. P. (1998). How advertising works: The role of research. SAGE publications.

Čikaški stil citiranja (17. izdanje)

Jones, John Philip. How Advertising Works: The Role of Research. London: SAGE publications, 1998.

MLA način citiranja (8. izdanje)

Jones, John Philip. How Advertising Works: The Role of Research. SAGE publications, 1998.