Jones, J. P. (1998). How advertising works: The role of research. SAGE publications.
Chicago-referens (17:e uppl.)Jones, John Philip. How Advertising Works: The Role of Research. London: SAGE publications, 1998.
MLA-referens (8:e uppl.)Jones, John Philip. How Advertising Works: The Role of Research. SAGE publications, 1998.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.