Components of knowledge on AIDS in Brazil identifying information needs using a segmented approach.

Components of knowledge on AIDS in Brazil identifying information needs using a segmented approach.

ABSTRACT: This paper suggests a segment-based approach to analyse health risk behaviour. It is argued that modeling directly the unobserved heterogeneity makes it possible to identify different segments on specific information needs, therefore, enabling a better understanding of interactions among...

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Sábháilte in:
Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Dias, Jose Goncalves
Formáid: Anaithnid
Teanga:English
Foilsithe / Cruthaithe: c2001.
Ábhair:
Health promotion.
AIDS.
HIV information need.
Social marketing.
Unobserved heterogeneity.
Latent class models.
Mixture models.
Segmentation techniques.
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Nepal Health Research Council: Unknown

Sonraí sealbhúcháin ó Nepal Health Research Council: Unknown
Gairmuimhir: THS-00085/DIA/2001
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