MARC details
| 000 -LEADER |
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| fixed length control field |
01870 a2200289 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20220906184545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190213b ||||| |||| 00| 0 eng d |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER |
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| Classification number |
THS-00085 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Dias, Jose Goncalves. |
| 9 (RLIN) |
1715 |
| 245 ## - TITLE STATEMENT |
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| Title |
Components of knowledge on AIDS in Brazil identifying information needs using a segmented approach. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Date of publication, distribution, etc. |
c2001. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
32p. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thesis Report. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
ABSTRACT: This paper suggests a segment-based approach to analyse health risk behaviour. It is argued that modeling directly the unobserved heterogeneity makes it possible to identify different segments on specific information needs, therefore, enabling a better understanding of interactions among perceived knowledge, intentions and behavior. The proposed conceptual model also enables to measure the intrinsic risk level within each segment based on the dissonance/distance between the perceptual and the biomedical models. This modeling approach is illustrated using data from the 1996 Brazil Demographic and Health Survey on AIDS knowledge, where four homogeneous segments were found. Several insights on the identification, profiling targeting and designing of segment-tailored health promotion campaigns and programmes are provided. Keywords: Health promotion, AIDS, HIV information need, Social marketing, Unobserved heterogeneity, Latent class models, Mixture models, Segmentation techniques |
| 546 ## - LANGUAGE NOTE |
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| Language note |
Eng. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Health promotion. |
| 9 (RLIN) |
444 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
AIDS. |
| 9 (RLIN) |
1795 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
HIV information need. |
| 9 (RLIN) |
1796 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
1797 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Unobserved heterogeneity. |
| 9 (RLIN) |
1798 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Latent class models. |
| 9 (RLIN) |
1799 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mixture models. |
| 9 (RLIN) |
1800 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Segmentation techniques. |
| 9 (RLIN) |
1789 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Uniform Resource Identifier |
<a href="http://nhrc.gov.np/contact/">http://nhrc.gov.np/contact/</a> |
| Link text |
Visit NHRC Library |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
National Library of Medicine |
| Koha item type |
Thesis Report |
